General

The Origin and History of Explainer Videos

A notion based marketing tool that is an explainer video is very renowned to all. Any brand without having at least one explainer video is compared to having a delightful biryani without the raita, it just doesn’t make mark. According to the reports, only 12 percent of online marketers do not own an explainer video. It is evident that they’re quite popular and a lot of these videos have made an impactful reputation. But when and how did they come into existence? There is a ton to learn and know about these interactive videos. They have an origin story of their own and a very interesting one too!

Vacation From PowerPoint To YouTube

The revival of “storytelling blended with PowerPoint presentation”, which is now known as Explainer video company, were not discovered in the moment of ‘Eureka! ‘ although were a natural progression. It was in the 1990s when PowerPoint started to emerge as the best “explaining tool” and became a good offering of one of its kind. Just around this time, we witnessed an internet boom, where YouTube made its first overall look. People started raving about the idea of watching stories as an alternative to listening or reading them. People found it to become simpler but engaging platform, as watching a one tiny video was easier when compared to reading a lengthy document. Many people introduced the concept of “what-to” and “how-to” videos, where persons could find tutorials and learn about new things at just a click away.

The kick-starters of such videos were often the dynamic duo of Common Craft, who came up with the thinking behind using hands, markers and paper cut-outs to tell a tale, with the camera pointing to the whiteboard on the floor. What commenced as a Travel Video Blog soon turned into learning primarily based platform. “RSS in Plain English” was their initially tutorial video, which was uploaded on 23 Apr 07. It gained astonishing popularity! Soon, they started receiving requests from various companies for making custom videos. All their second client was Google and they produced a video “Google Docs in Plain English” for them. Common Craft seemed to be leading the way in making such videos. They hit gold when they made a video explaining how Twitter works. It was so excellent that Twitter posted it on their homepage!

The Health supplement That Transpired Into Marketing Mantra

It took over just one and a half year and millions of view after the first course video, that the term “Explainer Video” was coined. Often the phrase became so popular that it was at the tip of every marketer’s tongue and it was then that it was no more limited to a dsl trend. It became a prerequisite for any business. It was a really rage that all the companies started creating a website and leaving a comment these videos on their websites.

The concept started becoming a fundamental element of every company’s marketing strategy, many businesses started creating these videos in-house and their success stories were also shaped with these explainer movies. The best explainer video story was that of Groupon once they posted a similar video on their website and soon their gross sales picked up. The impact was such that it made Groupon the billion dollar company that it is today.

Future Of Explainer Video tutorials

Since then the concepts have evolved and requirements became more stringent, making the explainer videos perfect for a profitable business unit. Even the outlook and the key focus have shifted, in this time, every explainer video starts with a strong screenplay. Moreover, the emphasis these days has shifted to the “core message” rather than visuals. Marketers have realized that flashy graphics with no story won’t add much value to their model.

All this put in a blend with a pinch of “innovation”, present you with the perfect strategy and ensuring an invariable growth. The forthcoming has a lot to offer, with the digital transformation happening today, they will go up on various platforms and through various mediums. Currently, trending variations of these videos are – living explainer videos, infographics, interactive videos and many more…