Deciding upon a great SEO agency for your marketing effort can be a challenging task. There are lots of services out there who specialize in Search Engine Optimization, but how do you trust that each will truly drive your Google ranks to the top?
It always pays when searching for an SEO agency to not only look into their past and current client base, but also to inquire about their achievements. What Google rankings have they attained for past customers? How long did it take? And just how much did the site traffic grow? Usually, it can take around 3 weeks or longer for rankings to increase Google and visitors needs to increase from about 50 percent upwards. At this phase, you might also need to ask if the agency offers any subscriptions to get post-optimization maintenance. A good company should, since maintaining high SEO rankings requires ongoing care.
Range of Services
It also helps to search for an SEO service that offers a full selection of services. ‘Off-site’ SEO services must include keyword analysis, competitor analysis, outside link construction, and off-page promotion. It might also help ask your prospective company if you are required to approve anything till they go ahead with it. If they say’yes’, it’s a good sign they’re honest and prepared to work closely together with you. To boost your positions, seo agency oakville should employ an assortment of tasks, not only one or two, so be skeptical of companies that only offer limited or services that are deceptive.
Another factor to keep an eye out for is any agency which offers to increase your ranks through suspect techniques such as spamming, keyword stuffing, hidden text, high ranking doorway pages and link-farming. These are often known as”black hat SEO” and can get you banished from search engines, which can be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it is must more valuable for you if a business conducts direct submissions. Always make sure an SEO agency is open in their methodologies utilized – some secrecy could mean they are employing”black hat” techniques.
It is important to not forget that high prices in an SEO agency do not necessarily mean the highest quality. Rather, choose a business based on their client base, reputation and their particular website optimization and Google rankings. Collecting several quotes is a fantastic way to start and always ensure quotes are backed by a contract, so you understand exactly what you’re getting for your money. It will also help to ask what their payment provisions are and when they have any fees for early termination.
Finally, a trustworthy SEO agency should offer and conduct comprehensive and specific keyword research as a part of the SEO services. Most companies will include keyword analysis as a given, but be skeptical of any company that asks you to provide the key words for their work. While they may ask for your view, the key words used should be determined by their own research, analytics and competition scope, not on what you tell them. Remember, they are meant to be the SEO experts – not you! “Guessing” your keywords isn’t efficient and a great SEO agency will investigate your keywords thoroughly before recommending them.